For the 2nd year running, McDonald's offered 13 million free swims to children, when they bought a Kids happy Meal. We featured over 450 pools, throughout the UK.

"We've worked with Parallel over the last couple of years and found them to be consistently proactive, diligent and hard working in their approach" Bob Salmasi, Partnership Relationship Director, The Marketing Store.

Asda offered thousands of children action-packed summer holidays by producing 2 million voucher booklets offering 2-4-1 entry to a choice of Activities or Attractions throughout the UK.

A free manicure at hundreds of salons throughout the UK was offered to every purchaser who collected two tokens featured on 3.5 million packs from any of the Veet product range.

Our 'Totally Free' pamper treatment worked a treat for Veet, increasing sales dramatically. Consumers simply searched for participating salons via our online easy to search facility.

Our Walker’s crisps promotion was one of the UK’s most memorable and successful in pack promotions ever. 17 million winners could visit over 3000 Indian and Chinese restaurants to claim their free main dish.

"We are very proud to have been able to create a promotion on a scale that's never been seen before" Umeeda Natho, Walkers Brand Manager.

T-Mobile and Woolworths: Christmas 2007 Free Pantomime

Parallel created a seasonal offering to customers purchasing a T-Mobile PAYG mobile handset from 800 Woolworths stores. All qualifying customers received a free child panto ticket at over 55 participating theatres throughout the UK.

Coca Cola: Multiple Rewards

Coca Cola produced a Christmas 2007 on-pack promotion in the form of an Advent Callender on 400,000 special promotional packs of ‘Coca Cola’, ‘Diet Coke’ and ‘Coke Zero’. The ‘Win every day until Christmas’ Promotional and Prize offers included Halfords, IPC Media, GAME and Exhilaration.